Sharleen Dsouza

All stories by Sharleen Dsouza

Dhoni as a brand will continue to reign even if he retires post IPL

Dhoni as a brand will continue to reign even if he retires post IPL

Rediff.com29 Mar 2024

With the IPL kicking off, speculations are rife that the former Indian cricket team captain M S Dhoni will hang up his boots after handing over the captaincy of Chennai Super Kings (CSK) to Ruturaj Gaikwad. However, brand experts believe this is not the end of the road for Dhoni as a celebrity, and he still has some mileage left even if he completely retires. Dhoni is expected to continue being associated with CSK even after retirement, according to a media report.

Packaged food sector leaving consumers spoilt for choice with new launches

Packaged food sector leaving consumers spoilt for choice with new launches

Rediff.com28 Feb 2024

Over the past year, Amul has undergone a transformative journey, evolving from a dairy-centric entity to a comprehensive foods company. Since 2022, PepsiCo India, too, has embarked on extensive launches in the food category. Not to be left behind, ITC, which has been introducing an average of 100 fast-moving consumer goods (FMCG) products across categories every year, has also launched a number of packaged food items.

Festival season fail to light up apparel sales, consumer durables shine

Festival season fail to light up apparel sales, consumer durables shine

Rediff.com17 Nov 2023

Sales of apparel were a mixed bag this festive season while those of consumer durables saw an uptick with mobiles, laptops, and air conditioners being in demand. In apparel, Tier-2 and -3 markets did better for some brands, because these have been witnessing an uptick for the past 18-20 months compared to metros. "The past two weeks have been good, and we saw a 13 per cent increase in value sales, and volume sales have also been similar," Manish Kapoor, managing director (MD) and chief executive officer (CEO), Pepe Jeans

Daewoo plans India comeback in new avatar, to launch electronics, EV

Daewoo plans India comeback in new avatar, to launch electronics, EV

Rediff.com19 Oct 2023

Posco Daewoo, the South Korean conglomerate whose Cielo sedan and Matiz hatchback were once the pride of Indian car owners, is looking to re-enter India. And its return journey is riding on plans to sell electric bikes and e-cycles. The company termed India's robust economic growth and surging consumer demand as reasons behind its comeback plans, saying they make India "one of the world's most promising consumer markets," according to Y S Choi, general manager, Posco Daewoo South Korea.

With rains at unprecedented low in August, kiranas keep less stocks

With rains at unprecedented low in August, kiranas keep less stocks

Rediff.com11 Sep 2023

With the rains at unprecedented low in August, kiranas are thinking twice before stocking up on goods. "With August 2023 rain shortfall at almost a 100-year low, we are seeing kiranas stocking up very carefully," Akshay D'Souza, chief of growth and insights at Bizom. He added, "As we look ahead, it does seem that the impact of rains in September will be critical to the sowing season.

Digital disruptor brands likely to reach $10 billion by FY28

Digital disruptor brands likely to reach $10 billion by FY28

Rediff.com6 Sep 2023

With a 35 per cent compound annual growth rate, the market for these brands is expected to reach $10 billion by 2027-28 (FY28), up from $2.4 billion now.

Televisions Likely to Get Costlier By Up to 10% As Open Cell Prices Rise

Televisions Likely to Get Costlier By Up to 10% As Open Cell Prices Rise

Rediff.com13 Aug 2023

The cost of open cells has seen an average increase of between 3 and 20%, and is higher for larger screen TVs in July, according to manufacturers of televisions

Cheers! You Can Drink Beer In Office!

Cheers! You Can Drink Beer In Office!

Rediff.com25 May 2023

Beer to be allowed in certain offices in Haryana; other states allow its sale in stores and malls.

Hindustan Unilever, Genpact launch Be.Seen to help minority-owned units

Hindustan Unilever, Genpact launch Be.Seen to help minority-owned units

Rediff.com23 May 2023

HUL and Genpact aim to enable these businesses to eventually get absorbed into the supply chains of large consumer companies, including that of HUL. In 2021, the maker of Sunsilk shampoos committed to spending Rs 2,000 crore annually with diverse businesses by 2025, Ansu Archana, procurement director, beauty & wellbeing, HUL, told Business Standard. Archana added that the program aligns with Unilever's wide-ranging set of commitments and actions to help build a more equitable and inclusive society.

Reliance Takes Another Bite At Dairy

Reliance Takes Another Bite At Dairy

Rediff.com18 Apr 2023

This is the Mukesh Ambani-led company's second entry into the dairy segment and it will directly compete with Amul and Mother Dairy.